Tuesday, 15 March 2022

Day 61: If they don’t know, how do we tell them?

This article by The Health Foundation makes for a fascinating read about the differences between public perception and belief about health inequalities versus reality. 

What I found particularly interesting, but unsurprising, is how much the public’s view of what affects their health and the power they have personally to change it differs so much from what the evidence says influences this.

To be effective in informing the public, we need to make our narrative personal and relatable to them.  We need to accommodate the range of educational, cultural, and generational differences that exist.  Much more work needs to be done.

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